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Moments that unite, inspiration that moves

Our highlights 2025

2025 was a year that brought people together and gave rise to new ideas. The anniversary celebration, which was second to none, impressively demonstrated the power of community and the potential that can arise from it.

50 years of the future: a celebration that unites

The anniversary year was marked by pride, gratitude and a clear focus on the future. The grand anniversary celebration on 27 June was one of the highlights of the year. Financial advisors and their families, prospective employees and clients, figures from the worlds of culture, sport and politics, and representatives from partner companies and corporate headquarters came together to celebrate 50 years of DVAG. Over 42,000 guests accepted the Pohl family’s invitation and enjoyed an unforgettable day filled with many spine-tingling moments and a fantastic programme. At this event, it was once again evident what connects people to DVAG: shared values, mutual respect and the ambition to actively shape the future.

Demonstrating appreciation

Many financial advisors aim to run their own business and reach the highest career level of Division Director. These managers play a vital role within the company. They take responsibility for their team, actively shape growth and embody the values of the family-run business DVAG. As a sign of our particular appreciation, new Division Directors are invited to Portugal on a special trip, as a symbol of recognition in action. The venues for this gathering, the Vila Vita Village and the Sunset Village in the Portuguese Algarve, offer an impressive backdrop and, above all, space for genuine interaction, for spending time together and for that feeling of being welcome. You can really feel the passion that goes into creating an environment where people feel seen and valued. One thing is clear: anyone who wants to develop further needs places that inspire and people who are willing to support one another.

  

Future package for shared growth

The number one goal of the growth strategy announced by Andreas Pohl is for Deutsche Vermögensberatung (DVAG) to remain the first choice for the profession of financial advisor. The management conference presented the new benchmarks for this. The largest investment programme in the company’s history sent a strong signal for growth, responsibility and the future.

But it was far more than just figures and strategies: the conference provided a platform for professional exchange, recognition of achievements and joint development of new perspectives. The ceremonial honours and the presentation of the future package once again demonstrated how corporate culture and growth go hand in hand.

Community on course

In May, the grand anniversary voyage was an emotional highlight for the participating financial advisors and their partners. It was a grand celebration on the water, linking the history and future of the family business. A very special highlight was the anniversary night in the port of Lisbon. With a superb view of the Portuguese capital, guests on board were able to enjoy an unforgettable fireworks display and a breathtaking drone show, celebrating 50 years of corporate culture. “This trip is the perfect opportunity to strengthen the bonds between us, gain new perspectives, learn from one another and realise that together we can achieve much more than would ever be possible alone", said Andreas Pohl.

  

Growth with vision

The 2025 Management Conference at ZVB Marburg provided a fitting conclusion to the anniversary year. Following the announcement of the growth strategy at the 2024 Management Conference, this year’s conference yielded an exceptionally positive balance sheet. It was a look back at an emotional anniversary year with many successful initiatives driven by the growth strategy. The gathering was characterised by respectful dialogue, strategic clarity and a strong focus on the future. Once again, ways were highlighted in which innovation and entrepreneurial thinking will continue to contribute sustainably to success in the future. As a venue, the ZVB Marburg is like almost nowhere else in the way it embodies continuity, development and the corporate culture of DVAG. Here it becomes clear: growth does not arise by chance, but from the interplay of experience and innovation.

Inspiration for tomorrow

The annual winter retreats in Pannonia are a much-loved highlight for the financial advisors. In 2025, they were really quite special, as they also saw the start of the anniversary year. The future was not merely envisaged in 2025, it was also shaped together. Through practical workshops, in-depth presentations and open discussion, a space was created where new ideas could flourish. In Pannonia, financial advisors experience first-hand why exchange and collaborative learning are integral to the corporate culture and how important it is to think outside the box together.