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The year in brief

Facts & Figures

Over the past 50 years, Deutsche Vermögensberatung – led by the Pohl family – has developed into one of the most important companies in the financial sector. In the year of its 50th anniversary, the company was able to report top and record results in almost all areas.  

Revenue of over €2.6 billion was generated in 2025, more than 5 per cent higher than in the previous year. Almost 70 per cent of this is passed on by the company to its financial advisors, an outstanding proportion by industry standards, which emphasises the principle that performance should be rewarded. Despite, or rather because of, these high investments in the organisation, the company’s annual profit was once again at a very good level. Furthermore, the total assets under management have now reached a volume of over €262 billion. These are all impressive figures that highlight the strong market position that Deutsche Vermögensberatung (DVAG) occupies. Yet the formula for success is simple and transparent: it is the combination of a holistic financial advisory approach – unique in the market and focused on clients' needs – with the principles of a family-owned company and a consistent focus on clients’ interests.  

Our success is our financial advisors' success

It is our financial advisors who embody these corporate principles and prove their worth in countless ways, day in, day out. What makes this special is that each and every one of them embodies our values and principles as ‘entrepreneurs within the company’, acting on their own initiative and enjoying a great deal of individual freedom, whilst remaining part of the comprehensive, market-unique service package that the company provides for financial advisory work and entrepreneurial activities. Almost more important, however, is the emotional bond. Virtually every financial advisor sees themselves as part of a large professional and values-based community, where common goals are pursued and the best ideas are shared.

The equation is simple: the company’s outstanding success in its anniversary year, as in all the years before, is nothing more than the sum of each individual’s achievements. This makes it all the more important for the company to inspire people to embrace the profession and the company’s services. After all, growth in the number of clients – which stands at around eight million – as well as in turnover and profit stems primarily from the number of financial advisors we have been able to recruit. In 2025, this figure stood at 1,668 people (excluding Switzerland), more than most sales organisations in the German financial market have in total. This underlines the fact that we have a lot to offer, and people recognise this. After all, anyone interested in a career as a financial advisor will find attractive career prospects with entrepreneurial freedom at our company.  

Deutsche Vermögensberatung (DVAG), Allfinanz, Austria and Switzerland

Good financial advice and lifelong support in all financial matters: why should such a principle only work in Germany and only at Deutsche Vermögensberatung (DVAG)? The former agencies of AachenMünchener Versicherungen and Generali Versicherungen have long been operating extremely successfully as subsidiaries of Deutsche Vermögensberatung (DVAG), Allfinanz 1 and 2. When you speak to people in these organisations, you hear the same question everywhere: “Why didn’t this happen much earlier?” The same applies to Austria and Switzerland. In both countries, the company is successfully operating on the market through its subsidiaries. Together, everyone contributed to the successes of 2025.

One key factor in these achievements is that our financial advisors have no reservations about sharing their recipes for success with their colleagues. Thus one person's success becomes the success of the many. This proves our point, that anyone already working as an advisor in the financial sector, whether in an insurance agency, a bank or a savings bank, will find a new professional home with us, where many things are changing for the better, and have been tried and tested a thousand times over.

Retirement provision:  The number one growth market

The company can look forward with confidence to the market opportunities in private retirement provision, one of its core business areas. After all, the outlook for the state pension is not improving, so private supplementary provision is more important than ever. Most people cannot manage without financial advice, as the options for making provisions are diverse and complex. With over 1.4 million policies, the company has long been the market leader in 'Riester' state-subsidised private pension plans. Added to this are the state-subsidised Rürup pension plans and the various forms of occupational retirement provision, which still hold considerable potential, particularly in the SME sector. New business in this sector amounted to almost €18 billion in 2025, 4 per cent more than in the previous year. The portfolio has thus grown to a sum insured of €188.2 billion. These are impressive figures that highlight the company’s leading role in this segment.

In all likelihood, the new German Pension Reform Act will come into force at the start of 2027, further improving the range of product options and the support available for private retirement provision. This creates excellent conditions for financial advisors, because only cross-sector holistic financial training and advisory expertise open the door to the full
breadth of the new offering.  

Staying healthy with private  health insurance

People are living longer, and as a result, issues like health and care are coming increasingly into focus, partly because social security systems cannot cover everything. Financial advisors are the first point of contact here when it comes to choosing a health insurance fund or supplementary health insurance, as well as the necessary private supplementary cover. Also, more and more companies are taking an interest in workplace health insurance, which is used as a form of social responsibility towards employees. However, most companies are unaware of the options and benefits available. This requires an initial impetus, followed by expert financial advice that highlights the advantages. As a result, health insurance is a growth sector with excellent prospects. This is emphasised by new business in 2025, which was 13 per cent higher than the previous year.  

Staying safe, at all times

People face a lot of risks. If something happens, the costs can quickly mount up. For example, in the event of liability claims, burglary, fire, storms and increasingly frequent natural disasters. Or in the event of accidents that cause injury or, in the worst-case scenario, lead to a permanent disability. Instead of insuring each of these risks separately, as is the case with other providers, our company offers more. This is because an asset protection policy (APP), which is only available from financial advisors, bundles various cover modules for key everyday risks, ensuring that everything is taken care of should the worst happen. The company's financial advisors have already brokered more than a million of these policies. As a result, the company increased its portfolio of property, liability, accident and legal protection insurance by 5.4 per cent in 2025 to €3.4 billion (previous year: €3.2 billion). New business, at €530.8 million, was significantly (9.6 per cent) higher than in the previous year (€489.2 million).  

Recognising risks together – seizing opportunities

2025 stood out for being a good, even an outstanding, year for financial investment. This is because almost all asset classes, from fixed-income securities and investment funds to precious metals, recorded above-average price rises. Interest in property, whether as a financial investment or for owner-occupation, has also picked up again, as interest rates have fallen and property prices are at least holding steady. It is therefore all the more encouraging that financial advisors are able to offer their clients financial advice and suitable product solutions for all the options mentioned, tailored entirely to the individual's preferences and their willingness to take risks.

Over 375,000 new fund savings plans were taken out in 2025, bringing the total to over 1.7 million. These savings plans and lump-sum investments are underpinned by over €50 billion in fund assets. We have facilitated the trading of more than 17 tonnes of gold and just under 550 tonnes of silver since the start of our partnership with Geiger Edelmetalle. Through interest-bearing building society savings schemes, over €2.6 billion in building society savings was taken out in 2025 for future property purchases. And at €2.7 billion, the volume of new mortgage loans arranged was 26.5 per cent higher than in the previous year. To ensure that all this can be handled smoothly, a professional account is required, which is available to the company’s clients in the form of Deutsche Bank’s Zinskonto Plus.

All this underscores the fact that the company’s financial advisors not only offer highly qualified comprehensive financial advice, taking a holistic financial advisory approach, but are increasingly taking on the role of local banks and building societies, which are withdrawing from the region due to branch closures.

Far more than ‘just’ a bank and insurance provider

One of the company’s great strengths has always been, and remains to this day, its innovative power. As a result, business activities have been repeatedly expanded and diversified, opening up new fields of activity for the financial advisors.

With DV Deutsche Verrechnungsstelle, we developed a service package comprising commercial financing as well as receivables and payment management, from which a large number of small and medium-sized enterprises now benefit thanks to expert financial advice. Equally encouraging is the development of a still relatively new area of the company’s business, which enables property owners to reduce energy costs while at the same time investing in sustainable energy sources. The company is working on this with Enpal, the market leader in photovoltaic systems. These examples alone highlight that the company is continuing to develop successfully and is specifically addressing new trends and changing conditions for its financial advisors.  

  

Strong partners for innovation, growth and success

To achieve ambitious goals, a company needs courage, a vision, trust and, above all, reliable partners. DVAG has been working extremely successfully with the Generali Group since it was first founded. This long-standing relationship is synonymous with stability, continuity and shared values. Generali is not only a reliable product partner but also a key driver of innovation in the insurance sector. Together, DVAG and Generali are shaping the future of the holistic financial advisory approach, with a clear focus on proximity to clients and quality.

Furthermore, Deutsche Vermögensberatung (DVAG) has maintained a strategic partnership with Deutsche Bank and DWS for a quarter of a century, a partnership that is setting new standards. What started out in 2001 as a sensation in the financial sector has developed into a model of success characterised by mutual trust, shared goals and a high degree of innovation. The partnership was extended for a further ten years in 2025, in a clear commitment to a shared future.